Pepsi max who is uncle drew

The flop generated such bad press that Coke sold Columbia Pictures in and got out of the movie business. Pepsi declined to share production costs for the film. Coke vs. Pepsi: The cola wars are back. Personal Finance. CNNMoney Sponsors.

SmartAsset Paid Partner. They get the band back together and embark on an L. Wes takes a while to get loose and makes some horrible plays, much to the guffaw of those watching. By the end, Uncle Drew is dropping buckets and Wes is dunking over brash street ballers. It's rare that a commercial offers this much entertainment, so I will savor Chapter 2 and await more adventures of this old man who has sick game. Follow gabezal. Other than the intersected shots on the fans drinking Pepsi Max, the commercials did not feel like commercials because PepsiCo was not pushing a product to the consumer.

Instead, they were taking them on a fun ride and subliminally linking the excitement of basketball , of Uncle Drew, with the feeling of drinking Pepsi; that is brilliant marketing. After each Kyrie Irving film, Irving would show us him and his teammates sitting in makeup chairs for hours as they were completely transformed into old, disheveled, grumpy old men and women. For Drew, his character design was complete with white hair, a white beard, and a big belly that stayed hidden in the full tracksuit that he tucked into his knee socks.

The more popularity that each episode brought, the bigger the spots, and the name of Uncle Drew, became. In the second episode of Uncle Drew, he met with Hall of Famer Bill Russel, who told him that he had to put his old team back together. The already viral campaign kept growing with its ensemble that brought excitement to every NBA fan ever-eager for a new segment to come out.

They were just enjoying the content, engaging with sponsored ads like they would with professional media. Including all five segments of the Kyrie Irving films, the entire campaign has over million views on Youtube and remains fresh and engaging even nine years later. In fact, those millions of views and the craze about the concept of Uncle Drew led PepsiCo to consider a big move, bringing the character and fanbase of their titular character to Hollywood, making a feature film, and turning Kyrie Irving into an all-around, multi-platformed superstar.

Still, it was a fun ride with decent laughs and leaned heavily on the perceived age difference and play styles of old versus new basketball and its players. Even six years after the initial craze of the Uncle Drew ad campaign, Pepsi was still able to monetize the IP and character creation while trusting an NBA player with no acting background, along with a large professional athlete ensemble, to fully carry a Hollywood movie.

The path from silver screen and internet commercials to becoming a Hollywood hit is one that has not been shared by many, so when phenomena like this occur, they are truly special and must be treated as such.