Which customers receive extracare mailings

It also leverages demographic data. In addition to this granular targeting, CVS can personalize creative or the name featured in a message. The brand is also making strides towards capturing customers inside of its retail locations. For instance, one discovery zone might focus on beauty and highlight popular Korean beauty products while another zone might focus on self care and promote sleep or immunity products.

Mobile is a good way for CVS to bridge the digital and in-store shopping experiences. They can also scroll through their available coupons, filter them, and forward them to their ExtraCare card to be used at checkout.

Furthermore, customers can forward ExtraBucks to their cards, and pay directly through the app. The CVS app has more than 19 million downloads. In addition to the app, CVS has a pharmacy text program to remind patients to refill their prescriptions and alert them when their medications are ready. She acknowledged that CVS has received media attention for the length of its receipts. So, in , the brand made it possible to digitize receipts if desired.

Driscoll said customers can even opt to have their transaction history printed on a paper receipt and have their coupons emailed to them directly. Elyse Dupre. Personalization based on purchases According to Driscoll, ExtraCare has more than 80 million active members.

Mobile moves Mobile is a good way for CVS to bridge the digital and in-store shopping experiences. Share 0. Tweet 0. Learn more about HealthHUB. In , we became the first and only major drugstore to stop selling tobacco. Through an independent lab, we test national and store brands to confirm that ingredients listed on the label are accurate and that they are free from certain additives and contaminants.

Read full details. In , we became the first and only national retailer to remove sunscreens with an SPF below 15 from our shelves. In , we expanded our commitment to healthy sun protection by removing oxybenzone and octinoxate from all CVS Health brand sunscreens with an SPF below In , CVS Pharmacy committed to not materially alter beauty imagery created for in-store or online advertising and social media.

At the same time, the company introduced the CVS Beauty Mark , a watermark designed to highlight imagery that has not been materially altered. Through both traditional advertising and influencer campaigns, Beauty in Real Life set out to empower women to feel comfortable and confident in their own skin. CVS Pharmacy stocks more than 2, over-the-counter CVS Health-branded health care products to help customers and their families get well and stay well. We were the first major retailer to announce the removal of trans fats from all CVS Store Brands food products , 18 months ahead of the FDA requirement.

For more than 20 years, ExtraCare Rewards has given members access to exclusive, personalized offers, savings and rewards on nearly everything they buy. Customers can opt in to receive CVS Pharmacy emails with coupon offers , promotional info and personalized product recommendations.

A new feature introduced this year allows customers to use the CVS app to scan the barcode of a product to quickly find related coupons and send them to the card for redemption at checkout. Just follow the easy instructions on CVS. You can even add essential front-store items to your order.

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